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What are you trying to say?

(Image: Suzy Hazelwood) In Communications it's crucial to listen well to your client or interviewee and listen more than talk. As the person in the comms chain responsible for disseminating information to your client’s audience, your job is to understand both the intended meaning and the inferred message. In journalism, which was my pathway into communications management, we are taught how to write a lead that summarises the news story, ideally in less than 30 words, and which tells the essenc...

September 8, 2020

Pivoting in the new normal

One of the new business words to have come out of Covid-19 is ‘pivot’. Who amongst us, and by that I mean business owners, are exactly where we thought we’d be this time last year? Surely not many, if any at all – perhaps other than those businesses and larger companies that were on the verge of closing prior to all of this and subsequently made the decision to call it a day. Covid-19 threw up an absolute sh*tstorm of tough calls for many business owners and company bosses including the ...

August 28, 2020

We're doing well NZ!

What day is it? It’s hard to know any more. After weeks in Level 4 and Level 3 lockdown, we’ve all come face to face with our own covid challenges. Working on the front line, working from home, not being able to work at all. Kids home while we’re trying to work, then trying not to drop the ball as we attempt to become teachers and implement some kind of not-too-terrible homeschooling. Through it all, I’ve been so impressed and proud of the way Aotearoa New Zealand has coped in these craz...

May 8, 2020

Overcoming writer's block

Lack of sleep and tiredness can lead to brain fog which in turn can lead to 'writer's block' and when one is in the business of writing, that’s a bit inconvenient. However, all industries have their moments where anything from a minor nuisance to a crisis can just happen, and business owners through to huge corporates need to have at the very minimum a backup plan, and at the upper end a crisis communication and business continuity plan, with a versatile and skilled team capable of swinging in...

February 7, 2020 Posts 1-4 of 4 | Page